Dr. Willett Kempton, Dr. Suresh Advani, and Dr. Ajay Prasad are the researchers at the US University of Delaware who are currently conducting research on the V2G technology, with Dr. Kempton being the lead on the project. Dr. Kempton has published a number of articles on the technology and the concept, many of which can be found on the V2G project page.[43] The group is involved in researching the technology itself as well as its performance when used on the grid. In 2010, Willet Kempton co-founded Nuvve, where he currently serves as CTO, with Gregory Poilasne, who currently serves as CEO. The Company has formed a number of industry partnerships and implemented V2G pilot projects on five continents worldwide.[25]
In addition to the technical research, the team has worked with Dr. Meryl Gardner, a Marketing professor in the Alfred Lerner College of Business and Economic at the University of Delaware, to develop marketing strategies for both consumer and corporate fleet adoption.[44] A 2006 Toyota Scion xB car was modified for testing in 2007.[45]